Sustainable travel expert.
I've been shouting from the (green-turfed, bee-filled) roof-tops about sustainable travel for the last ten years. For a large chunk of this time I suspect I've been preaching to the converted. But times are changing and sustainability is heading into the mainstream. The travel industry is paying attention and commentators are more enthusiastic than ever. Consumers are realising that hotels and travel companies can do what's best for the environment, local communities and the world as a whole, as well as offering top notch experiences. Even better still, those hoteliers or tour operators that put sustainability first, are often the ones providing the best experiences. In today's world, luxury is underpinned by provenance and authentic, human stories take precedence over meaningless extravagance. Dare I say it; sustainability is the new luxury.
As Editor of Green Hotelier and Communications Manager for the International Tourism Partnership for 5 years, I gained an in-depth knowledge of implementing and communicating sustainable practices within the hospitality industry. Working with the likes of Hilton, Starwood, Marriott and smaller brands like Soneva, demonstrated how complex and rewarding Corporate Social Responsibility can be. Drawing on this experience, I help hotels and travel companies to implement and communicate sustainability in a way that enhances their brand message and differentiates them from competitors.
I'm currently working with Juliet Kinsman to set up Bouteco — a community, platform and consultancy to raise standards within, and aspiration for, the world's finest sustainable hotels.
Since circumnavigating the world without flying in 2008, I have written about everything from being chased by whales across the Atlantic to eco luxury in The Maldives and the UK's top family hotels. My portfolio is as diverse as my tastes are eclectic — as happy knee deep in mud on a trail run as sipping cocktails with a slick, city view. That said, inspiring landscapes and people underpin everything I'm enthusiastic about, and since having two little people in tow, sometimes the simplest of experiences are the most memorable. I've written for Mr and Mrs Smith, Running in Heels, Little London, The Ecologist and Geographical Magazine, to name a few.