The Long Run is the world’s largest group of nature-based tourism businesses. During my eight years as Communications Lead, I grew the charity’s audience by over 400% through a brand refresh, new website development, launching events like the Virtual Impact Show, hosting public webinars, speaking and running workshops at events like Pure, and launching a new membership category for Travel Businesses. During this time I also wrote an annual Impact Report, published a magazine, faciliated annual and regional events, and led technical onsite visits.

Wildlife Heritage Areas, founded by World Animal Protection and the World Cetacean Alliance, offers a new platform and supportive programme for community-led wildlife experiences. As part of the founding team, I was responsible for designing the programme, establishing rigorous standards for cultural heritage, responsible tourism, human-wildlife coexistence, and effective governance, designing the online experience, and recruiting and supporting potential Areas. At launch in 2023, Wildlife Heritage Areas recieved over 150 press mentions, eight new Areas, and exceeded the expectations of our client.

In an industry first, I worked with the production team at Tyrone Productions to drip feed sustainability messages throughout a series aired on RTÉ One following Manchán across Europe by train. Messages included overtourism and comparable carbon emissions for each leg. To celebrate the broadcast, I also joined Manchán on a podcast about our work - listen here.

Weald to Waves is an ambitious nature restoration project linking 100-miles of wildlife and habitat in Sussex. Committed to positive outcomes for people as well as nature, the team are exploring the socio-economic benefits of nature restoration. I’m delighted to support this work conducting a feasibility study for regenerative tourism across the wildlife corridor, and developing a 100 Mile Classroom outdoor education concept.

While planning a groundbreaking new publication showcasing the best local experiences in the UK, the editorial team at Loupe came to me to help shape a sustainability content strategy. This involved reading background purpose and vision, running a two hour workshop to establish short, mid, and longer term actions, and creating a sustainability guide to ensure consistency across the team.

Workshops and events come in all shapes and sizes including more in depth technical workshops which involve meeting team members and other stakeholders to establish mid and long-term sustainability goals and achievements, running storytelling workshops at conferences like LATA Expo, and supporting membership organisations like ATN in planning and moderating panel sessions.